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Blue Ocean Strategy

W. Chan Kim, Renée Mauborgne

50 pages • 1 hour read

W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Nonfiction | Book | Adult | Published in 2005

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  • Summary

  • Background

    • Chapter Summaries & Analyses

  • Part 1

  • Part 2

  • Part 3, Chapters 7-9

  • Part 3, Chapters 10-11

  • Key Figures

  • Themes

  • Index of Terms

  • Important Quotes

  • Essay Topics

    • Tools

  • Discussion Questions

    • Essay Topics

    1.

    Define value innovation and briefly analyze why it is a key factor in blue ocean strategies.

    2.

    Why is tipping point leadership crucial to the proper execution of blue ocean strategies?

    3.

    How important is the people proposition in the proper execution of blue ocean strategies? Explain using at least one example.

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